GREEN 4 MOTOR COMPANY DRIVES FORWARD WITH COVENTRY RUGBY CLUB PARTNERSHIP FOR 2025/26 SEASON

• Green 4 Motor Company announces partnership with Coventry Rugby Club as an official club sponsor for the 2025/26 season.
• Partnership entails sponsorship of the club’s Head Coach, pitchside advertising, and the introduction of sustainable matchday cups.
• Collaboration showcases the Isuzu UK dealer’s commitment to supporting local sport and community engagement through sustainable initiatives.

West Midlands Isuzu dealer, Green 4 Motor Company, is proud to announce its new partnership with Coventry Rugby Club as an official club sponsor for the 2025/26 season. The collaboration marks a significant step in the company’s commitment to supporting local sport, community engagement, and sustainable initiatives across the region.

The multi-faceted sponsorship includes official sponsorship of Head Coach, Alex Rae, pitchside advertising at Butts Park Arena, and the introduction of sustainable matchday cups in a joint effort to reduce single-use plastics and promote a greener spectator experience.

As part of the partnership, Green 4 Motor Company will be running exciting matchday activations with giveaways and competitions for the fans. The first event kicked off on Saturday 15^th November in the main car park at Butts Park Arena, where supporters took part in competitions, giveaways, and exclusive experiences celebrating Coventry’s passion for rugby.

Dan Ward, Group Marketing Manager at Green 4 Motor Company, said: “We’re thrilled to partner with Coventry Rugby Club, a fantastic and ambitious team that truly represents the spirit of our city. Coventry Rugby’s commitment to excellence, community, and bringing people together perfectly reflects our own values. We’re proud to support a club that has Coventry at its heart and look forward to sharing this partnership with our loyal customers, encouraging more families to experience the incredible atmosphere at Butts Park Arena.”

Coventry R.F.C. has a rich rugby heritage since being founded in 1874. Its stadium, Butts Park Arena, is named this way to pay homage to the matches it formerly played at Old Bull Fields, known as ‘the Butts’. Currently competing in Champ Rugby, the side looks to fulfil its long-term ambitions in gaining promotion to the Premiership.

Regional Sales Manager at Isuzu UK, Dean Asplin, added: “Green 4 Motor Company’s sponsorship of Coventry Rugby Club is an impressive example of our dealers getting involved with impactful community initiatives through sport. The club means a great deal to many people in Coventry, so it is great to see the team at Green 4 Motor Company sponsoring the Champ Rugby side.”

Green 4 Motor Company has been in business since 1996, earning a reputation for its exceptional customer service and commitment to excellence in Warwickshire and the West Midlands. Its Coventry dealership opened in 1999 and took on the Isuzu brand in early 2025. Through supporting local initiatives, including its sponsorship of Coventry R.F.C. and the recent Godiva Festival, Green 4 Motor Company has demonstrated its commitment to The Pick-Up Professionals’ ethos of promoting engagement with local communities through its dealer network.

For more information about Green 4 Motor Company, please visit www.green4motorcompany.co.uk/isuzu.

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ABOUT ISUZU
Founded in 1916 in Japan and established in the UK in 1987, Isuzu has built a reputation for delivering tough, dependable vehicles that work as hard as their owners.

Today, the award-winning Isuzu D-Max continues to set the benchmark for professional pick-ups, offering over 1 tonne of payload, 3.5 tonnes of towing capacity, and proven off-road capability with 4x4 drivetrain.

Supported by a 125,000 mile / 5-year warranty and 5 years of roadside assistance, every D-Max is built to take on the toughest tasks, day in, day out.

Isuzu are the Pick-Up Professionals, focused solely on building commercial vehicles that are Driven to Do – tough, strong, and ready for everything.