Hyundai Partners with Therfield School to Nurture Auto Marketing Stars of the Future

• Hyundai Motor UK teams up with Leatherhead school for marketing challenge 
• Year 8 students tasked with producing advertising campaign inspired by Hyundai IONIQ 9
• Chance to explore IONIQ 9 helps teens understand importance of sustainable mobility
• Winning teams present their campaign ideas to key staff at Hyundai Motor UK’s HQ

Hyundai Motor UK has again demonstrated its commitment to developing future marketing and creative talent for the automotive industry via an innovative partnership with Surrey’s Therfield School.

Having thoroughly examined the IONIQ 9, and studied examples of previous Hyundai advertising and marketing materials, the students then formed groups based on an agency structure, with individual roles including Managing Director, Creative Director, Director of Cinematography and Finance Director. These teams were tasked with designing a presentation based around a central idea incorporating a poster, a TV campaign and cost estimates, as well as delivering a pitch to both their peers and judges.

The winning teams then got the opportunity to present their ideas, including video content, to key individuals at Hyundai Motor UK’s headquarters, gaining valuable insights into the importance of sustainable mobility and how to market a pioneering product such as the IONIQ 9 across different channels. Hyundai experts picked an outright winner and awarded prizes to the most impressive participants.

Local initiatives such as the Therfield School partnership sit alongside Hyundai’s Great British School Trip programme, a nationwide education initiative that supports teachers and inspires young people through meaningful, real-world learning experiences. By offering engaging, curriculum-linked activities outside the traditional classroom environment, the programme helps students build practical skills, confidence and a broader understanding of how learning applies in the real world.

Since its launch in 2023, Hyundai has invested £4 million in the programme, delivering more than 3,700 trips and reaching over 205,500 children from almost 8,900 schools across the UK.

More information can be found at https://greatbritishschooltrip.com.