Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™

Press material

Images

Hyundai Motor Company today announced an updated format for the Hyundai Goal of the Tournament for the FIFA World Cup 2026™, transforming the fan-favorite award into a stage-based voting platform that enhances fan engagement throughout the competition.

The evolution reinforces Hyundai Motor's role in sharing unforgettable World Cup moments with global fans and delivering impactful brand experiences through sport.

The FIFA World Cup™ creates unforgettable moments for fans around the world, and Hyundai Motor is proud to help celebrate those moments by creating more opportunities for fans to participate and stay connected throughout the tournament. By evolving the Hyundai Goal of the Tournament format for the FIFA World Cup 2026™, we aim to deepen fan engagement and share in the excitement of the game.

Sungwon Jee Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company

First established in 2006, the Hyundai Goal of the Tournament has become one of Hyundai’s key fan engagement programs for the FIFA World Cup™. The program allows football (soccer) fans around the world to celebrate the sport's most memorable moments through a participatory voting experience.

The inaugural winner was Argentina's Maxi Rodríguez, whose stunning volley against Mexico in the Round of 16 at the 2006 FIFA World Cup Germany™ remains one of the competition's most unforgettable goals. Since then, the award has recognized iconic moments across every tournament:

Beginning with the FIFA World Cup 2026™, Hyundai Motor is introducing an evolved voting format to increase fan participation and sustain excitement throughout the competition.

Rather than selecting a single winner at the end of the tournament, the new stage-based format will:

Through this enhanced structure, Hyundai Motor creates more consistent opportunities for fan engagement across the competition while continuing to celebrate the moments that define the FIFA World Cup™ experience.

The updated voting platform reflects Hyundai Motor's broader objective: to enhance global fan engagement throughout the FIFA World Cup™ by delivering meaningful and participatory brand experiences. This commitment extends across Hyundai Motor's FIFA World Cup 2026™ initiatives, including:

To learn more about Hyundai Motor’s FIFA World Cup 2026™ campaign, “Next Starts Now,” visit Hyundai Motor's “Next Starts Now” brand journal article.

I am a customer

I am interested in a model or have a specific question about Hyundai.

I am a journalist

I am looking for a direct press contact from Hyundai.

Natasha Waddington-Beamont

Head of PR

Robin Hayles

Head of Product & Technical PR

Lauren Prema-Dale

Brand PR Manager

Harriet Ward

PR Coordinator