Michael Doyle Appointed Head of Automobile at Honda Motor Europe – UK

Michael Doyle Appointed Head of Automobile at Honda Motor Europe – UK

· Michael returns to the UK as Head of Automobile following his role as Vice President at Honda Motor Southern Africa.

· The appointment supports Honda UK's continued progress in electrification and growth strategy.

Michael returns to the UK business from Honda Motor Southern Africa, where he most recently served as Vice President, acting as the operational lead across Automobile, Motorcycle and Power Products. He succeeds Rebecca Adamson, who has held the role since 2020 and will now transition fully to Honda Motor Europe as General Manager of Customer Engagement.

Michael brings more than 30 years' experience at Honda, having held senior roles across multiple areas of the organisation. His background includes field-based, customer-focused and network development roles, as well as international experience, giving him a strong understanding of customer needs within an increasingly competitive and fast-evolving market.

Commenting on his appointment, Michael Doyle said: "It's a privilege to return to the UK business and take on this role at a time of significant transformation for the automotive industry. Honda UK has a clear vision for its future, and I'm excited to build on the strong foundations already in place as we continue to evolve our product offering and strengthen our relationships with customers and our retail network".

Michael takes on the role at a pivotal time for Honda UK, as the business continues to progress its electrification journey and long-term growth strategy within an ever changing automotive marketplace.

ENDS