HONDA CELEBRATES HIGH-PERFORMING RETAILERS WITH WINNERS OF PAN-E YŪSHŪ RECOGNITION SCHEME
8 April 2026
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Honda recognises 60 winners across Europe with the 2025 Yūshū recognition scheme
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Celebratinghigh-performing retailers in Customer Experiencein both its automobile and motorcycle businesses
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Yūshū is based on customer feedback and identifiesthoseoffering outstanding levels of service across Sales and Aftersalesoperations
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This year, Honda has launched a new combined sales and aftersales category andthe winners of this award will be invited tothe first HME Gala Event in Dublin, Ireland.
Honda has announced the winners of this year’s Yūshū recognition scheme as it celebrates Europe’stop performing retailers in Customer Experience, based on customer feedback for over 1,500 partners that participate in its Customer Service Index.
Since its European launch in 2022, the scheme has expanded year on year to highlight the importance of customer experience and recognise retailers in automobile and motorcycle, with 60winners across Sales and Aftersales operations.
In addition, this year sees a brand-newcombined sales and aftersales category introduced to celebrate those excelling in both areas of their business, with the winners invited to a gala event in Dublin, Ireland to celebrate and collect their awards.
The Yūshū scheme honours retailer performanceas measured by the Honda Customer Satisfaction Index (H-CSI), designed toreflect the ‘Voice of the Customer’and helpthe business deliver a positive ownership experience.
“Now, in its fourth year, Yūshū not only reflects the voice of the customer but also connects and inspires our retailer network to continually raise standards across sales and aftersales. We would like to congratulate all this year’s winners and look forward to building on this momentum as the program continues to evolve into the future.”
A spokesperson from Giuliano Moto in Terracina, Italy, said: “Receiving the Yūshū Award is a great source of pride for us. It is a recognition that goes beyond individual commercial performance, reflecting a journey built on dedication, consistency and shared passion with my family and my entire team.
“Our relationship with the Honda brand spans more than 50 years and is rooted in a shared philosophy of quality, respect for the customer and continuous improvement. This award shows that daily commitment, approached with seriousness and discipline, delivers concrete and lasting results.”
Below is the full list of 2025 Yūshū winners from each country:
Automobile
|
Award(s) |
Winner |
Branch |
Location |
|
Sales, Aftersales,Combined |
Lavrysen |
Belgium |
Laakdal |
|
Sales |
FOMI |
Czech Republic |
Frýdek-Místek |
|
Aftersales |
STYX CAR |
Czech Republic |
Kolín |
|
Combined |
AUTOSERVISKOLOVRÁTEK |
Czech Republic |
Karlovy Vary |
|
Sales,Combined |
Bilforum Herning |
Denmark |
Herning |
|
Aftersales |
Honda Glejbjerg |
Denmark |
Glejbjerg |
|
Sales |
Garage Saint-Michel |
France |
Avignon |
|
Aftersales |
Jean Lain Mobilités |
France |
Valence |
|
Combined |
Viers Automobiles |
France |
Brive La Gaillarde |
|
Sales |
Autohaus Günther Wagner |
Germany |
Rheinfelden/Baden |
|
Aftersales, Combined |
Autohaus Eckardt GmbH |
Germany |
Korb |
|
Sales, Combined |
Honda Tóth |
Hungary |
Szolnok |
|
Aftersales |
Honda Éles |
Hungary |
Budapest |
|
Sales |
PAROLISI MOTORS |
Italy |
La Spezia |
|
Aftersales |
F.LLI PALOMBA |
Italy |
Perugia |
|
Combined |
DECAR |
Italy |
Cinisello Balsamo (MI) |
|
Sales |
Auto Scholing Twente B.V. |
Netherlands |
Almelo |
|
Aftersales |
Autobedrijf Rotor |
Netherlands |
Heerlen |
|
Combined |
Autobedrijf Wesselink Apeldoorn |
Netherlands |
Apeldoorn |
|
Sales |
HaugalandBilsenter |
Norway |
Karmsund |
|
Aftersales |
Bjørdal Bil |
Norway |
Ørsta |
|
Sales, Aftersales, Combined |
Honda Park |
Poland |
Łódź |
|
Aftersales |
PH KONZULTA, s.r.o |
Slovakia |
Trenčín |
|
Sales |
Tecnovalles |
Spain |
Sabadell |
|
Aftersales |
Galcar |
Spain |
Ferrol |
|
Combined |
Styl Auto |
Spain |
Vilafranca del Penedès |
|
Sales |
KronobergsBilaffär |
Sweden |
Växjö |
|
Aftersales |
Sven Almevik Bil |
Sweden |
Linköping |
|
Combined |
Autopunkten |
Sweden |
Stockholm |
|
Sales |
Garage Des Jordils SA |
Switzerland |
Boudry |
|
Aftersales |
Garage Reichenbach AG |
Switzerland |
Hedingen |
|
Combined |
Eplatures Automobiles SA |
Switzerland |
La Chaux-de-Fonds |
|
Vehicle Handover |
Yeomans Honda Littlehampton |
UK |
Worthing |
|
Aftersales, Combined |
Ewens of Cornhill |
UK |
Cornhill |
Motorcycle
|
Award(s) |
Winner |
Branch |
Location |
|
Sales, Combined |
Top Moto |
France |
Tarbes |
|
Aftersales |
Choron Motos |
France |
Paris |
|
Sales, Combined |
Semmler GbR, vertr. d. Ralf u. Oliver |
Germany |
Herborn |
|
Aftersales |
Hofmann Handels GmbH |
Germany |
Burglauer |
|
Sales |
MOTOR BIKE |
Italy |
San Salvo (CH) |
|
Aftersales |
ESPRESSIONEMOTO |
Italy |
Sarzana (SP) |
|
Combined |
GIULIANO MOTO |
Italy |
Terracina (LT) |
|
Sales, Combined |
Lombas e Curvas, Lda. |
Portugal |
Almada |
|
Aftersales |
Quitermotos |
Portugal |
Rio Maior |
|
Sales |
Moto Hobby |
Spain |
Pamplona |
|
Aftersales |
Motor Sport Las Rozas |
Spain |
Madrid |
|
Combined |
Ikono Motorbike |
Spain |
Getafe |
|
Sales |
J.S Gedge |
UK |
Pevensey |
|
Aftersales, Combined |
Belle Vue Motors |
UK |
Southend-on-Sea |
Originally published by Honda
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