Philip Morris International is Principal Partner of Ferrari Hypersail

Maranello, April 13 –Philip Morris International (PMI) will be Principal Partner of the Ferrari Hypersail project, further strengthening a long-standing relationship between the two companies that dates back to 1973 and is among the most enduring in the world of motorsports.

Ferrari Hypersail represents a new frontier, aimed at exploring advanced technological solutions and new performance paradigms. In this context, PMI’s commitment to science-based innovation aligns with the pioneering spirit that defines the project.

“I believe that true innovation is born at the intersection of diverse ideas and expertise. Our collaboration with partners is rooted in this philosophy,” Benedetto Vigna, Ferrari CEO, commented. “With Hypersail, a platform for testing and validation under extreme conditions, we are embracing a scientific approach to redefine the limits of possible. This project exemplifies our shared commitment with partners to pioneering technology and innovation, and we are proud to embark on this new journey with PMI.”

As part of the collaboration, Ferrari Hypersail will also feature the debut of a new expression of PMI’s visual identity: a modern and dynamic iconography developed to reflect the company’s evolution towards an increasingly innovative and future-oriented business model.

This announcement marks a further step in the joint journey between Ferrari and PMI, aimed at enhancing strategic synergies and fostering a culture of continuous innovation.

13 aprile 2026