ADVENTURE STARTS HERE: FAMOUS NAMES CELEBRATE THE UK PUBLIC DEBUT OF DACIA STRIKER

• Last night, Dacia welcomed guests from the worlds of adventure, television, music and sport to an exclusive party ahead of the opening of Dacia's City Escape
• The event marked the first UK public appearance of the new Dacia Striker, Dacia's new electrified crossover
• Guests included Monty Halls, Preet Chandi MBE, Anita Rani, Sarah Ruggins, Paul Gorton and more
• Dacia's City Escape is now open to the public, situated in Bernie Spain Gardens on London's South Bank until 24 July

Some of Britain's best-known adventurers, explorers and outdoor personalities gathered in London last night as Dacia, the car brand driven by outdoor spirit, celebrated the UK public debut of the new Dacia Striker ahead of the opening of its Dacia's City Escape.

Hosted at Bernie Spain Gardens on London's South Bank, the special exclusive party gave invited guests the first opportunity to see the new Dacia Striker in the UK while offering a preview of Dacia's City Escape – a two-day experience designed to bring a taste of the outdoors into the heart of the capital.

Among those attending was broadcaster and adventurer Monty Halls, record-breaking polar explorer Preet Chandi MBE, endurance cyclist Sarah Ruggins, presenter and adventurer Anita Rani television personality Paul Gorton and more, alongside media, partners and invited guests.

Only recently revealed, the new Dacia Striker combines the dynamism of an estate, the practicality of a hatchback and the ground clearance of an SUV. Its appearance at Dacia's City Escape marks the first opportunity for people in the UK to experience Dacia's newest electrified crossover in person.

From today, visitors to Dacia's City Escape can get up close with the new Striker while enjoying a programme of outdoor-inspired experiences, family-friendly activities and talks celebrating everyday adventure. Whether it's taking time to switch off in one of the activity tents, testing navigation skills or simply escaping the pace of the city for a while, Dacia's City Escape is designed to show that adventure doesn't have to be far away.

Dacia's City Escape runs until 24 July 2026 at Bernie Spain Gardens on London's South Bank.

ENDS

ABOUT DACIA:
Born in 1968, then relaunched by Renault Group from 2004 across Europe and Mediterranean countries, Dacia has always offered the best value for money cars by constantly redefining the essentials.

As a gamechanger, Dacia proposes simple, multi-purpose, reliable cars in tune with customers’ lifestyles. Dacia models have become a reference on the market, including Sandero, the best-selling retail car in Europe each year since 2017 and the best-selling car in Europe in 2024, full stop; Duster, the best-selling SUV to European private customers since 2018 and the second most sold car to customers in 2024; Jogger, the C-segment versatile family car; Spring, the UK’s most affordable electric car; and Bigster, offering buyers of larger, family-friendly cars the robust, well-equipped, great value for money that they have been longing for.

Present in 44 countries, Dacia has sold more than 10 million vehicles since 2004. Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand. More than 260,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or contact:

Charlie Roper
Dacia PR & Communications Manager
charlie.roper@dacia.com

Jim Holder
Renault Group UK Communications Director
jim.holder@renault.co.uk