A BIG(STER) MILESTONE! DACIA PRODUCES 100,000 OF ITS LATEST MODEL IN ONLY A YEAR

• Only a year after it entered production, the 100,000th Dacia Bigster has rolled off the line at the brand’s factory in Mioveni, Romania
• Dacia’s latest model has quickly established itself as one of the standout success stories in the market, becoming Europe’s best-selling C-SUV to retail customers in the second half of 2025
• The momentum has been clear from the beginning as Dacia saw more than 13,000 orders before customer deliveries even started
• Priced from £25,215 on-the-road, Dacia’s latest model has been shaking up the market, offering buyers of larger, family-friendly cars the robust, well-equipped, great value solution that they have been looking for

Dacia has marked a significant milestone with the rollout of the 100,000th Bigster from its Mioveni factory in Romania, just one year after the model entered production. The achievement underlines the rapid rise of Dacia’s latest model, highlighting the strong demand driving its early success.

In fact, Bigster has quickly established itself as one of the standout success stories in the market. In the second half of 2025, it became the best-selling C-SUV to retail customers in Europe, highlighting the strength of its appeal in a highly competitive segment.

That momentum has been clear from the very beginning. Even before customer deliveries started across Europe, the brand’s latest model had already secured more than 13,000 orders, an early sign that buyers were ready for a larger, family-friendly SUV that delivers the spirit of outdoor adventure alongside genuine value.

In the UK, Bigster is building its own success story, with nearly 5,000 orders recorded to date. British customers are showing a clear preference for the hybrid 155 powertrain, reflecting a growing appetite for efficient, easy-to-live-with electrified powertrains that suit real-world driving and family life.

The Journey trim has proved the most popular, thanks to its generous specification that includes all the essentials expected by buyers, while Indigo Blue ranks as the most in-demand colour.

Bigster’s strong commercial start has been matched by recognition from influential industry experts, with a string of awards. The most recent at the 2026 What Car? Car of the Year Awards which reinforced its position as the undisputed value champion.

Dacia Bigster is priced from £25,215 on-the-road. Designed to shake up the market, it offers buyers of larger, family-friendly cars the robust, well-equipped, great value solution that they have been looking for.

ENDS

ABOUT DACIA:
Born in 1968, then relaunched by Renault Group from 2004 across Europe and Mediterranean countries, Dacia has always offered the best value for money cars by constantly redefining the essentials. 

As a game-changer, Dacia proposes simple, multi-purpose, reliable cars in tune with customers’ lifestyles. Dacia models have become a reference on the market, including Sandero, the best-selling retail car in Europe each year since 2017 and the best-selling car in Europe in 2024, full stop; Duster, the best-selling SUV to European private customers since 2018 and the second most sold car to customers in 2024; Jogger, the C-segment versatile family car; Spring, the UK’s most affordable electric car; and Bigster, offering buyers of larger, family-friendly cars the robust, well-equipped, great value for money that they have been longing for.

Present in 44 countries, Dacia has sold more than 10 million vehicles since 2004. Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand. More than 260,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or contact:

Charlie Roper
Dacia PR & Communications Manager
charlie.roper@dacia.com

Jim Holder
Renault Group UK Communications Director
jim.holder@renault.co.uk