BYD UK supercharges September with biggest-ever sales event
4 September 2026
- All-new DOLPHIN G DM-i supermini available from just £250 per month
- Savings of up to £2,500 across BYD’s range of all-electric and DM-i vehicles
- September offers available at participating BYD retailers nationwide
04 September 2026 BYD, the world’s leading manufacturer of New Energy Vehicles (plug-in hybrid and electric), is launching its biggest-ever sales event with customers able to access offers across its growing range of all-electric and plug-in hybrid vehicles, including the all-new DOLPHIN G DM-i from £250 per month.
The DOLPHIN G DM-i, which officially launches in September, will be available from just £250 per month with a £1,999 customer deposit and 1.9% APR for the entry-level Active trim.
Its sibling, the recently launched ATTO 2 DM-i Active is available from £274 per month with a £1,999 customer deposit and 0.9% APR, while the Boost variant will cost £284 per month with 0% APR*.
The SEAL U DM-i – one of the UK’s best-selling plug-in hybrid SUVs, continues to be one of BYD’s most popular models and is now available from just £349 per month with a £1,999 customer deposit and 0% APR.
Steve Beattie, Deputy Country Manager, BYD UK, said: “September is an incredibly important month for the UK car industry and we want to make this year’s event our biggest yet. Whether you’re after a small city car, a practical hatchback or SUV, BYD’s broad range of plug-in hybrids and fully electric cars has something for everyone. With a fantastic programme of September offers, we’re looking forward to welcoming customers into our retailers across the country.”
The September sales event comes at a landmark moment for BYD in the UK. The brand has already registered more than 110,000 vehicles since launching in March 2023, reaching the milestone in just over three years. Its UK line-up has grown from a single model to a comprehensive line-up spanning compact city cars, family SUVs, estates and saloons, alongside an expanding range of DM-i plug-in hybrids.
The event will run from 10th September to 21st September, with offers available at participating BYD retailers nationwide, subject to terms and conditions*.
For the full range of offers and to find a local BYD retailer, visit https://www.byd.com/uk.
-ENDS-
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers six continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
About BYD Europe
BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.
For more information, please visit www.byd.com.
Contacts:
Mike Gale
Head of PR, BYD UK
E: michael.gale@byd.com
M: +44 7908 905678
Rachel Goodwin
PR Manager, BYD UK
E: rachel.goodwin@byd.com
M: +44 7399 678373
Alex Ingram
Press Officer, BYD UK
E: alex.ingram@byd.com
M: +44 7539 534571
Originally published by BYD
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