BMW Group UK confirms new Managing Director for its flagship retail business BMW Group Park Lane
30 June 2026
Chris Overall
BMW Group
Tel: +447815370990
Chris Overall
BMW Group
Farnborough. BMW Group UK has announced that James
Morrison will become Managing Director of Park Lane, its flagship
retail business for BMW and MINI in central London.
James will succeed Michelle Roberts, who has been appointed Vice
President Customer, Brand & Sales at BMW M GmbH from 1 August
2026. Michelle will move to Munich, succeeding Sylvia Neubauer, who
has been appointed President and CEO of BMW Switzerland.
Michelle has successfully led Park Lane through a period of
transformation and has made a significant contribution to BMW Group UK
over many years, including in her previous role as Marketing Director,
BMW UK. In her new position at BMW M, she will take on global
responsibility for brand, customer and sales.
James has been part of the Corporate Communications team since
September 2025, leading Product Communications across BMW and MINI in
the UK, including the highly successful media launch of the new BMW
iX3. He brings a deep understanding of BMW Group and its customers,
built through a 25-year career with the company spanning a range of
sales and marketing roles across the business, including Product and
Event Management, MINI, Corporate Sales and overseeing BMW Luxury Class.
James’s successor in the BMW Group UK Corporate Communications
team will be announced in due course.
Ends
The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial
services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2025, the BMW Group sold 2.46 million passenger vehicles and
more than 202,500 motorcycles worldwide. The profit before tax in the
financial year 2025 was € 10.2 billion on revenues amounting to €
133,5 billion. As of 31 December 2025, the BMW Group had a workforce
of 154,540 employees.
The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
– from the supply chain through production to the end of their useful life.
www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube:
https://www.youtube.com/bmwgroup
Instagram:
https://www.instagram.com/bmwgroup
Facebook:
https://www.facebook.com/bmwgroup
For further information please contact:
Chris Overall
Head of Corporate, Brand and Internal
Communications
Tel: 07815 370 990
Email: Chris.Overall@bmw.co.uk
Christina Burnham-Hepe
Corporate Communications
Director
Tel: 07815 371 206
Email: Christina.Burnham-Hepe@bmw.co.uk
Munich, 13 May 2026.
Watch the webcast of the public session of the 106th Annual General Meeting of BMW AG.
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