22nd BMW PGA Championship: Festival of Golf featuring a world-class field and a bespoke hole-in-one vehicle.

15.09.2026 Press Release
+++ DP World Tour’s flagship tournament staged at Wentworth Club (15–20 September 2026) +++ BMW PGA Championship expects 120,000 enthusiastic golf fans +++ Defending champion Alex Noren (SWE) faces a world-class field +++ New BMW Hole-in-One Prize: ten cars to choose from +++ Festival of Golf: Pro-Am featuring numerous stars, live concerts and an immersive BMW experience +++
Press Contact.
Helen Wilson
BMW Group
Tel: +44-1252-92-1928
Tim Holzmueller
BMW Group
+++ DP World Tour’s flagship tournament staged at Wentworth Club (15–20 September 2026) +++ BMW PGA Championship expects 120,000 enthusiastic golf fans +++ Defending champion Alex Noren (SWE) faces a world-class field +++ New BMW Hole-in-One Prize: ten cars to choose from +++ Festival of Golf: Pro-Am featuring numerous stars, live concerts and an immersive BMW experience +++
London. This week, Wentworth Club, is once again the
venue for one of the UK and Europe’s most prestigious golf
tournaments. The BMW PGA Championship, now in its 22nd year with title
partner BMW, will see 120,000 spectators join an outstanding field of
players in celebrating the Festival of Golf.
The title at the DP World Tour’s flagship event is highly
coveted, and not just amongst the numerous British stars who are
hoping to be carried to a home victory by the crowd, including
reigning PGA Championship winner Aaron Rai, Major winners Matt
Fitzpatrick and Justin Rose, former BMW PGA Champions Danny Willett
(2019), Tyrrell Hatton (2020) and Luke Donald (2011, 2012), as well as
crowd favourite Tommy Fleetwood.
A host of top international players also have the BMW PGA
Championship marked firmly in their diaries, including former BMW PGA
Champions Rory McIlroy (NIR, 2014), Shane Lowry (IRL, 2022), Ryan Fox
(NZL, 2023) and defending champion Alex Noren (SWE), who celebrated
his second title last year following his victory in 2017. Former world
number one Jon Rahm (ESP) will also be teeing off, as will European
Ryder Cup heroes Viktor Hovland (NOR), Robert MacIntyre (SCO), Ludvig
Åberg (SWE) and Sepp Straka (AUT), and Major winners J.J. Spaun,
Brooks Koepka and Patrick Reed (all USA).
Traditionally the first highlight of the tournament is
Wednesday‘s Celebrity Pro-Am, featuring stars from the worlds of both
sport and entertainment. Among those expected this year is football
legend Gareth Bale (WAL), Robbie Fowler, John Terry (both ENG) and
Eden Hazard (BEL).
The legendary 14th hole (par 3) at Wentworth Club is a unique
spot where the atmosphere of the BMW PGA Championship can be fully
experienced, with the BMW hole-in-one prize awarded here again this
year. In a change to tradition, each pro has the opportunity to select
their preferred car from ten key BMW models before the tournament
begins. Whichever pro scores the first hole-in-one of the tournament
at this hole will take home either their choice of car, or the new
all-electric BMW iX5.
Visitors at the PGA will be able to find a selection of BMW, MINI
and Motorrad vehicles and more in the Championship Village, with this
year’s highlights include the new, all-electric BMW i3 – the second
model of the Neue Klasse – the new all-electric BMW i7, and the new
all-electric BMW iX5.
Visitors also get the chance to test themselves on a Trackman
simulation of the iconic 18th hole of the West Course. At a
challenge called BRING YOUR M GAME players must complete three
activities which are themed around the parallels to BMW M performance
and high performing golfers: Power (the tee shot), Precision (the shot
onto the green) and Performance (the final putt). Everyone who plays
gets a personalised BMW M bag tag and thee best player of the day wins
a BMW Driving Experience.
Each year the live concerts after play in the Championship
Village make a special contribution to the Festival of Golf. DJ Tony
Perry will take to the decks on Friday, while The Kooks will perform
on Saturday before Ella Eyre brings the BMW PGA Championship to a
close on Sunday evening.
Article Offline Attachments.
Article Media Material.
Photos (5)
Originally published by BMW
View original article →
Tags
Spotted an issue with this article, or is this your material? Rights holders



