Sara Errani named new Alfa Romeo brand ambassador

• Alfa Romeo strengthens its connection with international tennis by announcing Sara Errani as its new brand ambassador, reinforcing the brand’s commitment to  Italian sporting excellence

• The partnership complements the existing collaboration Alfa Romeo has with Jasmine Paolini, bringing together two of the most representative figures in Italian tennis who embody two complementary dimensions of the sport: energy and emerging talent alongside experience and international recognised credibility

• Sara Errani is one of the most successful Italian tennis players of all time, with more than 40 career titles, nine Grand Slam titles in doubles, a world No.1 ranking in WTA doubles in 2012 and an Olympic gold medal in doubles at the Paris 2024 Games – achievements that reflect the sporting identity and ambition of Alfa Romeo

Alfa Romeo further strengthens its presence in international tennis with the appointment of Sara Errani as its new brand ambassador, reinforcing the brands enduring commitment to Italian sporting excellence and the values that have long united Alfa Romeo with elite sport: passion, determination, style and performance.

Alfa Romeo consolidates its current partnership with Jasmine Paolini, creating a pairing that brings together two dimensions of tennis: the grit and energy of the Tuscan champion alongside the experience and international stature of Sara Errani, uniting emerging talent and established excellence in line with the brand's DNA.

As brand ambassador, Sara will feature in upcoming Alfa Romeo communication initiatives and represent the brand in Italy and abroad, further strengthening its image as a global symbol of Italian style and exhilarating performance.

Eugenio Franzetti, Alfa Romeo Head of Marketing “We are thrilled to welcome Sara to the Alfa Romeo family. Her brilliant career is the result of perseverance, sacrifice and competitive spirit, values that fully reflect Alfa Romeo's identity. Through this collaboration, the brand confirms its commitment to supporting personalities who can represent Italian excellence around the world and who can embody a style made up of extraordinary passion and determination.”

Born in Bologna in 1987 and raised in Massa Lombarda (Ravenna province), Sara Errani is one of the most successful Italian tennis players of all time. Turning professional in 2002, she reached a career-high No.5 ranking in WTA singles in May 2013, establishing herself among the sports elite. In doubles, she has nine Grand Slam titles (six in women's doubles, three in mixed doubles), reaching the top of the WTA doubles rankings in 2012. Across singles, doubles and mixed doubles, Errani has claimed more than 40 career titles, highlighted by the Olympic gold medal in doubles at the Paris 2024 Games alongside Jasmine Paolini. She has also made significant contributions to the Italian national team, winning the Billie Jean King Cup five times.

Sara Errani “Joining the Alfa Romeo family is a source of great pride for me. The brand tells a story of passion, determination and courage, all of which have accompanied my every challenge, every sacrifice and every goal I have achieved. For me, sharing this vision – made up of Italian style and the constant quest for performance – means continuing to push my limits, with the same ambition that has always guided me, on and off the court.”

With the appointment of Sara Errani, Alfa Romeo further strengthens its connection with the world of sport, aligning itself with those who continually strive for excellence both on the road and in competition. This philosophy is reflected across the brand’s line up which represents the epitome of sportiness and innovation: - from the Junior, a compact sports car designed for a contemporary audience, to the new Tonale, the evolution of the brand's first electrified SUV that combines performance and efficiency. Completing the range are the iconic Giulia and Stelvio, authentic expressions of the sporting DNA of Alfa Romeo and the new 33 Stradale, a true work of art in motion, handcrafted through an exclusive artisanal process with the highest quality standards and obsessive attention to detail.

ENDS