Alfa Romeo unveils new concept car name: Cuorerosso

The concept car to be in the spotlight at the 2026 Paris Motor Show will be known as Alfa Romeo Cuorerosso.

A name that encapsulates the brand's deepest essence by merging two symbols thoroughly rooted in its identity: Red, the color of passion and an unmistakable sign of the Alfa Romeo imagination; Heart, the origin of that same energy and symbol of the visceral relationship that unites every Biscione-brand creation with its drivers. In Cuorerosso these two elements beat in unison, giving shape to a declaration of intent that goes beyond the name and tells of a car of the future, designed first and foremost to excite.

Choosing an Alfa Romeo has never been merely a rational act, but an impulse from deep within, which only then finds confirmation in reason. This ability to create a profound harmony with its customers makes Alfa Romeo an authentic ‘heart brand,’ one that can go beyond the product and establish a relationship destined to last. This harmony gives form to Cuorerosso, a concept developed by those who create Alfa Romeo cars every day and designed for Alfisti all over the world, united by the belief that driving is still something to be felt, even before it can be explained. After all, the most authentic emotions are not chosen; they happen. Like the beating of our hearts, an involuntary muscle that needs no permission to do so. Just like passion, which cannot be explained or commanded, but simply experienced with freedom and instinct. Reason can describe an emotion, but the heart gives the intensity and value to our feelings. And with no heart, we would be nothing but machines.

From 12 to 18 October, the new concept car will be in the spotlight in Hall No. 4 at the Paris Expo Porte de Versailles exhibition center. The Alfa Romeo press conference is due to take place 12 October at 10:55 CEST.

ENDS