Alfa Romeo Official Car of Genoa International Boat Show

• Alfa Romeo brings its line-up to the stage of international nautical excellence, supporting the event with an exclusive courtesy fleet and for static vehicle displays at the Levante Waterfront
• The partnership between these two Italian brands is based on shared values: design excellence, attention to detail, pursuit of performance, and pleasure in facing every challenge with style
• Alfa Romeo's presence at the Show forms part of a wider two-year collaboration with Confindustria Nautica, reinforcing the brand’s connection with Italian excellence

Alfa Romeo will be participating as the Official Car of the Genoa International Boat Show, due to be held from 1 to 6 October 2026. One of the top three boat shows in the world in terms of industrial importance and international positioning, the event returns to the spaces of the Levante Waterfront – the new exhibition centre designed by Renzo Piano – with six days dedicated to innovation, design, and passion for the sea. Throughout the event, the Alfa Romeo line-up will take its place both as the official fleet for an exclusive courtesy service and with static displays in the Show’s spaces.

The partnership between Alfa Romeo and the Genoa International Boat Show embodies the Italian spirit: a shared vocation for excellence in design, attention to detail and the pursuit of performance – values that have united the worlds of automotive and nautical in Italy for generations.

At the Show, Alfa Romeo will showcase its full 2026 range - Junior, Tonale, Giulia, and Stelvio – embodying an all-Italian approach to the relationship between technology and the road, or the sea. The Alfa Romeo line-up is built on deeply rooted values: driving pleasure, attention to form, and the pursuit of technical perfection. These values are shared by the Boat Show, making the meeting of these two worlds a natural expression of a shared ambition to achieve excellence their respective fields.

Now in its 66^th edition, the Genoa International Boat Show aims to break its own exceptional records from 2025: 125,000 visitors, over 1,000 boats on display, 100 new products with 90 world premieres, 45 countries represented and a programme of over 130 events and conferences. These figures tell the story of a global event that serves as a benchmark for the global marine industry. The event brings together buyers, exhibitors and enthusiasts from around the world across five dedication exhibition areas: Yacht & Superyacht, Boating Discovery, Sailing World, TechTrade, and Living the Sea

Alfa Romeo’s participation in Genoa forms part of a broader programme of activity with Confindustria Nautica throughout 2026 and 2027, including major industry awards and sector events such as the Design Innovation Award, Sailor of the Year, the SATEC Convention and the Members' Assembly. The collaboration underlines Alfa Romeo’s commitment to celebrating Italian ingenuity, beauty, design and industrial excellence.

ENDS