Alfa Romeo Edizione Luna Rossa revealed on Junior, Tonale, Giulia and Stelvio

• Alfa Romeo has unveiled Edizione Luna Rossa, a new special series across the Junior, Tonale, Giulia and Stelvio ranges

• The new Edizione brings the aesthetic codes of the sailing world to the road, through the dedicated red Alfa Romeo badge, distinctive liveries, a nautical inspired colour palette and exclusive exterior and interior details

• Junior and Tonale feature a new grey exterior colour, Gloss Black details and an innovative 3D Knit seat upholstery

• Giulia and Stelvio feature extensive use of carbon fibre and combine high-performance details with premium interiors, embellished with ECONYL fabric in regenerated nylon, partly sourced from fishing nets recovered from the seabed

• The partnership extends far beyond the sponsorship: Alfa Romeo has provided its expertise in simulation, dynamics and virtual analysis to Luna Rossa, while collaborating on the development and fine-tuning of software controlling the systems that manage the sails

• The new models made their debut ahead of the second Preliminary Regatta for the 2027 America's Cup and will go on sale in the UK in December, with first model arriving in early 2027

• Watch the video of the reveal on YouTube

 Alfa Romeo has unveiled the new Edizione Luna Rossa, available on Junior, Tonale, Giulia and Stelvio. It marks the latest development in a partnership between two Italian icons who share the same vision: to innovate, excel in competition and constantly push their limits.

The collaboration between these two symbols of Italian sportiness continues at pace, having already produced the spectacular Giulia Quadrifoglio Luna Rossa, the limited series of only 10 units, all of which have already been sold.  The baton now passes to the Edizione Luna Rossa, one of the most distinctive Alfa Romeo special series in recent years. It will be introduced progressively across European markets and positioned at the top of each model range.

It can be identified by the red Alfa Romeo badge and a colour palette inspired by Luna Rossa boats, where white, black, grey and red are featured in specific combinations and details. Distinctive components, customised seats and the Luna Rossa logo feature on all four cars. The result is a consistent line-up, built around a shared stylistic language shaped around the personality of each model.

Edizione Luna Rossa is a key element of the prestigious partnership, in which Alfa Romeo is not only the Official Sponsor but a partner in a collaboration developed along three lines: sports partnership, technical development and the creation of special editions inspired by the world of sailing. The brands have created a genuine exchange of expertise between teams, working together on advanced solutions. In Naples, Alfa Romeo has shared with Luna Rossa its expertise in simulator development, a technology and development methodology, together with the vehicle-dynamics and virtual analysis expertise it has developed over the years. This knowledge is supporting the development of the software controlling the circuits that set Luna Rossa's sails in motion.

Santo Ficili, CEO of Alfa Romeo and Maserati, stated: “Alfa Romeo and Luna Rossa are two authentic expressions of Italian excellence, united by the same ambition to bring to the world the constant ability to innovate and a quest for performance that accepts no compromises. This partnership goes far beyond sport and is fueled by shared expertise, technology and vision, with the aim of continually pushing the limits. Today in Naples, on the way to the first America's Cup held in Italy, this bond takes on an even stronger value and the new Edizione Luna Rossa is its most concrete expression, bringing to the road the pride and passion that make Made in Italy unique in the world.”

Junior and Tonale Edizione Luna Rossa: technology and design inspired by the world of sailing

Junior and Tonale Edizione Luna Rossa share a distinctive design, which transfers some of the most distinctive visual codes of the partnership with Luna Rossa to the two models. On the outside, both adopt a new grey, inspired by the hues of the Personal Flotation Devices worn by the team on board, creating a sculptural effect and giving a strong character to the cars’ bodywork. The colour is embellished by the iconic Luna Rossa liner that crosses the side like a line under tension, traced out by the wind. Alternatively, black and white body colours are also available. The dedicated red Alfa Romeo logo and the body kit with Gloss Black finish accentuates the contrast with the bodywork, imposing a sportier look for the two cars.

Junior gains 18-inch Gloss Black wheels, while Tonale features new 20-inch Gloss Black wheels, available exclusively on Luna Rossa. Inside, dark shades and red accents build a coherent, distinctive environment. On both models, the red Alfa Romeo badge stands out on the steering wheel, with dedicated materials, upholstery and details bringing the aesthetic universe of Luna Rossa on board.

Junior offers specific door and seat panels, combining premium materials with grey details, stitching and the Luna Rossa logo, as well as specific graphics on the dashboard and central tunnel. Tonale combines seats in premium fabric featuring the Luna Rossa logo with new tone-on-tone grey stitching on the dashboard and door panels, complemented by black trim on the centre console, door panels and air vents.

One of the most innovative elements of this interior is the 3D Knit technology used for the seat upholstery in both models. The 3D fabric transfers the codes of activewear into the cabin, combining a structured look with a unique three-dimensional pattern. The continuous thread processing means they can be made more efficiently, based on a single component and a single lining, reducing the use of materials and the amount of processing waste.

The link with Luna Rossa continues on the Junior with upholstery on the central tunnel and dashboard fascia featuring graphics inspired by the structure of the sails, whereas on the Tonale the same theme is reinterpreted through the new Ambient Light, where a geometric pattern creates an evocative play of light. Both models are equipped with aluminium sports pedals and kick plates with Alfa Romeo lettering. Junior also comes with a multicoloured ambient light as standard.

These exclusive components are accompanied by a wealth of specifications as standard, consistent with the positioning at the top of the range. Both models feature a latest-generation Alfa Connect infotainment system with a 10.25-inch touchscreen and integrated satnav, compatible with wireless Apple CarPlay and Android Auto, flanked by the signature ‘cannocchiale’ digital instrument cluster.

Junior and Tonale Edizione Luna Rossa adopt Keyless systems and electrically folding wing mirrors. The two cars are also equipped with automatic climate control (with dual-zone and Air Quality System on Tonale), Passive Entry, heated mirrors and Alfa DNA selector, with paddle shifters on the steering wheel on the Hybrid versions. Heated front seats and electrically adjustable driver's seat, with electric lumbar adjustment and massage function, heated steering wheel, and electrochrome interior rear-view mirror are standard.

Both models offer numerous safety and driver assistance systems as standard, including Intelligent Adaptive Cruise Control, automatic emergency braking, lane keeping assist, sign recognition and driver attention monitoring. Junior rounds off its specifications with Blind Spot Monitoring, front, rear and side sensors, and a camera with dynamic guidelines. The Tonale benefits from front and rear parking sensors, a Brembo sports braking system with red brake calipers and a camera with dynamic guidelines.

Junior Edizione Luna Rossa is available with both Hybrid and Electric powertrains. The Ibrida range features a 145 hp 1.2-litre three-cylinder turbo engine, paired with a 6-speed eDCT automatic transmission. The Elettrica version delivers 115 kW (156 hp) and is powered by a 54 kWh battery, paired with an automatic transmission, to offer up to 255-mile of electric range (WLTP).

Tonale Edizione Luna Rossa is offered across the full range of powertrains, including the Plug-In Hybrid Q4, which combines a 270 hp 1.3-litre four-cylinder engine with a 6-speed automatic transmission and Q4 all-wheel drive, to offer 38 miles of all-electric range (WLTP). The lineup also includes the Hybrid version, featuring a 175 hp 1.5-litre four-cylinder engine mated to a 7-speed TCT automatic transmission.

Giulia and Stelvio Edizione Luna Rossa: the most exclusive and sporty interpretation

Giulia and Stelvio express the most exclusive spirit of the special series.  They share a characterisation that makes extensive use of carbon fibre and showcases the link between the sporting DNA of Alfa Romeo and the world of high-performance sailing competition. Both are available in white as standard, with black and Etna red optionally available. All colours feature a specific Luna Rossa logo on the carbon-fiber rear-view mirrors, red Alfa Romeo badges and unique details. The most distinctive components make use of carbon fibre, including the front badge and the mirror caps with the Luna Rossa logo. Specific to Giulia, the side skirts and spoiler recall the stylistic language of the renowned Quadrifoglio version.

Exclusive dark wheels, 19-inch on the Giulia and 21-inch on the Stelvio, come with red brake calipers and further emphasise the performance setup of the special series. The exclusive characterisation of the two models continues in the passenger compartment, with a monochrome interior, interrupted by targeted accents including the iconic Luna Rossa liner that crosses the seats and the carbon inserts on the dashboard. The featured materials include leather and 100% recycled ECONYL fabric, made with nylon obtained from fishing nets recovered from the seabed.

The dashboard and door panels, upholstered in leather, are paired with extended carbon-fibre decorations on the dashboard, centre console and doors. Completed by a red Alfa Romeo badge on the steering wheel and the Luna Rossa graphics on the dashboard, it’s an environment in which technical materials and premium workmanship coexist with distinctly sporty characteristics.

As on Junior and Tonale, the standard specifications on the Giulia and Stelvio Edizione Luna Rossa are unrivaled, including two exclusive features: the Harman Kardon Hi-Fi system and electronically controlled suspension. Additionally, an electric sunroof comes as standard on Giulia and as an option on Stelvio.

The Giulia and Stelvio Edizione Luna Rossa models are available with the 280hp 2.0 GME petrol engine in the UK.

From the road to the water, the same constant quest for the best performance

The Alfa Romeo simulator has established itself as a centre of excellence and a benchmark for innovation, leading the development of new methodologies and best practices that have led it to be the first to adopt the most advanced hardware platform on the market.

 The true value of the simulator lies in the skills built over the years by Alfa Romeo technicians, acknowledged for their ability to develop high-performance cars while maintaining the focus on the driver and their experience at the wheel. The expertise gained in the field of simulation, vehicle dynamics and virtual analysis have now also been made available to the Luna Rossa technical team, which deals with all the vessel's aerodynamics and provides its aerodynamic loads as input to the virtual analyses. The common goal is to leverage advanced digital tools and methodologies to accelerate development, better understand the behavior of the systems and identify innovative solutions ahead of the physical testing phase.

Alfa Romeo is collaborating with Luna Rossa on the performance of the control software for the circuits that set Luna Rossa's sails in motion. This software is initially tested in the Luna Rossa simulator to verify its operations virtually, then also released for navigation on the actual boat and tested by the crew. For the Luna Rossa team, the experience in the simulation from Alfa Romeo serves as major support in optimising the boat's dynamics and in the quest for any possible improvements in performance. In competitions where even the minutest details can make a difference, the ability to analyse complex scenarios in a virtual environment, reduce development times and validate innovative solutions can translate into a concrete competitive advantage.

Two teams, one route to the 2027 America's Cup

The new Edizione Luna Rossa stands as the latest chapter in a collaboration that, since its announcement in June 2025, has progressively expanded its range of action. To punctuate this journey, several members of the Luna Rossa team took part in the 43^rd 1000 Miglia, aboard a 1956 Alfa Romeo 1900 Super Sprint belonging to the Heritage Hub Italy collection, usually on display at the Alfa Romeo Historical Museum in Arese. In January this year, the Giulia Quadrifoglio Luna Rossa made its debut at the Brussels Motor Show, as the first product resulting from the partnership between the two Italian teams, then a few weeks later won the attention of visitors to the first edition of the Ultimate Supercar Garage in Paris.

Among other features, the most extreme Giulia Quadrifoglio ever will go on display during the Preliminary Regatta in Naples. The journey undertaken by Luna Rossa and Alfa Romeo continued with the first preliminary regatta held in Cagliari in May, which ended with the triumph of the Luna Rossa crews: the Senior Team won the overall title by beating Emirates Team New Zealand in the final, as well as the Youth & Women team appearing in the rankings. The curtain is now rising on the second preliminary race in Naples, which will see six teams compete for four days aboard the spectacular AC40 foils. The crews will be able to measure the progress made over the many months of development, refining their handling, tactics, and organisation ahead of taking to the AC75s in the 2027 America's Cup. In this breathtaking setting, the new Alfa Romeo Edizione Luna Rossa line-up becomes the latest symbol of a roadmap and collaboration that continues to grow, in and out of the water.

Images available here & video here. YouTube video is available here.                    

The new Alfa Romeo Edizione Luna Rossa will be available to order from 1^st December, with first cars arriving in Q1 2027. For more information on the line-up or to locate the nearest Alfa Romeo retailer visit www.alfaromeo.co.uk.

ENDS