Alfa Romeo celebrates network excellence at 2026 Prestige Awards

• Alfa Romeo celebrates excellence across its UK retail network at the 2026 Prestige Awards
• Stellantis & You Leicester crowned Retailer of the Year
• Unity Oxford recognised as Most Improved Retailer
• Thames Group wins the Prestige Marketing Award
• Saber Ali of Stellantis & You Leicester receives Special Recognition award
• Awards honour retailers and individuals who have demonstrated exceptional performance over the past 12 months

Alfa Romeo recognised the achievements of its UK retail network at the 2026 Prestige Awards last night, held at Sopwell House in St Albans. Celebrating excellence across the network, the awards honour retailers and individuals who have demonstrated outstanding commitment to customer experience and business performance over the past 12 months.  

Stellantis & You Leicester was named Retailer of the Year in recognition of its exceptional customer focus, consistently strong business performance and commitment to representing the Alfa Romeo brand at the highest standard. The retailer has established itself as a benchmark for excellence across the network. 

Stellantis & You Bristol were awarded runner-up in the Retailer of the Year category, following on from their win in 2026, while D Salmon completed the podium for the overall award for the third year in a row.

Unity Oxford received the Most Improved Retailer award following a year of significant progress, strengthening every aspect of its operation and demonstrating a clear commitment to long-term success.

Thames Motor Group received The Marketing Award for its proactive approach to promote the Alfa Romeo brand. Thames have consistently been among the first to bring new products and commercial initiatives to market, while making effective use of the available marketing support to reach and engage audiences.

A Special Recognition Award was presented to Saber Ali of Stellantis & You Leicester, in acknowledgment of his exceptional dedication to the Alfa Romeo network. Alongside supporting his own retailer’s success, Saber has generously shared his expertise with new retailers, including giving up his time to train colleagues and peers new to the Alfa Romeo brand.  

Jules Tilstone, Managing Director of Alfa Romeo UK, said: “The Prestige Awards are an important opportunity to recognise the passion, commitment and hard work of our retail network. Congratulations to everyone recognised this year, particularly the team at Stellantis & You Leicester on taking home Retailer of the Year, and to all our winners and finalists for their continued contribution to Alfa Romeo.”

Bringing retailers from across the UK together, the 2026 Prestige Awards celebrated the individuals and businesses, highlighting the passion, performance and pursuit of excellence that continue to define the brand and its retailer network.

Alfa Romeo – 2026 Prestige Award Winners

Retailer of the Year

• 1st Place – Stellantis & You Leicester
• 2^nd Place – Stellantis & You Bristol
• 3^rd Place – D Salmon

Most Improved Retailer

• Unity Oxford

Marketing Award

• Thames Motor Group

Special Recognition

• Saber Ali – Stellantis & You Leicester

To find out more about the Alfa Romeo range or to located the nearest retailer visit www.alfaromeo.co.uk.

ENDS