Alfa Romeo at the Brussels Motor Show 2026

• Featuring a spectacular stand in Hall 5, the Alfa Romeo line-up showcases the brand's evolution through Italian design, technological innovation, and driving dynamics.

• 2026 opens with a special preview marking the start of a year of new features set to express the brand's identity with even greater intensity.

• The New Tonale makes it Belgian debut  only months after its presentation to the international press.

Alfa Romeo will take part in the 102^nd Brussels Motor Show, to be held from 9-18 January 2026, with a spectacular stand designed to illustrate the evolution of the Biscione brand through the utmost in Italian design, technological innovation, and driving dynamics. The Brussels Motor show – long regarded as one of Europe’s most important automotive events – welcomed more than 300,000 visitors last year, reaffirming  its status as an international showcase for the automotive industry.

In an exceptional setting, the Alfa Romeo stand in Hall 5,  will offer visitors the opportunity to admire  and explore the brand's full line-up. Each model representing the brands most authentic values by combining beauty of form, technology and the ultimate expression of driving emotion. The event also marks the perfect moment to begin a 2026 full of energy and ambition. On opening day, Alfa Romeo will present  an exclusive preview,  to embark on a cycle of innovations designed to express the brand's identity with renewed intensity and to introduce a year defined by passion and sportiness. This journey will guide Alfa Romeo towards celebrating of 116 years of history, reaffirming  the continuity of an evolution based on solid foundations and a clear identity.

The spotlight will be on the New Tonale, making its debut on the Belgian market just a few months after its international launch in Pisa, attended by 250 journalists from around the globe. An evolution of the brand's first C-SUV, the new generation further elevates the sporty character and reinforces the instantly recognisable Alfa Romeo design. With the New Tonale, the brand reaffirms  its commitment to Italian excellence of innovation, design, and driving emotion. The new Tonale represents not only enhanced performance, but also a deeper bond between car driver, where technology heightens passion and every detail reflects the heritage of the Biscione brand.

The Brussels Motor Show signals a new chapter for Alfa Romeo. 2026 promises to be a dynamic and ambitious year, driven by the unwavering passion and determination to build the future while staying true to its essence.

ENDS