Alfa Romeo at Genoa International Boat Show

Alfa Romeo is Official Car of the event

The new Edizione Luna Rossa line-up brings to the Levante Waterfront two expressions of Italian excellence: automotive and boating

Alfa Romeo is the Official Car of the 2026 Genoa International Boat Show taking place from 1 to 6 October. One of the world’s leading boat shows in terms of industrial importance and international positioning, the event returns to Genoa’s Levante Waterfront, designed by Renzo Piano, with six days dedicated to the latest developments in boating and passion for the sea.

The partnership between Alfa Romeo and the International Boat Show speaks the language of the Italian spirit, attention to detail and the pursuit of performance that has brought automakers and shipyards together in Italy for generations. Throughout the event, Alfa Romeo will provide the official courtesy fleet, while visitors can discover the new Edizione Luna Rossa line-up displayed across the Junior, Tonale, Giulia and Stelvio ranges.

The Edizione Luna Rossa range further strengthens the collaboration between two Italian icons, brought together by their shared vision of innovation, sporting excellence and constantly pushing their limits. Among the highlights will be the spectacular Giulia Quadrifoglio Luna Rossa, the special series produced in only ten units, all of which have already been sold. The model features specific technical enhancements and a bespoke carbon-fibre kit aerodynamic package.

Adding to the presence will be the imposing Alfa Romeo motorhome, a key part of the “Road to Naples 2027” roadshow across Italy and Europe, visiting the venues of the preliminary regattas to the Louis Vuitton 38^th America's Cup before arriving in the Bay of Naples for the world’s most prestigious sailing event. At each stop, visitors can discover Alfa Romeo’s latest models and experience the brand’s sportiness, design and Italian identity.

A key moment of the show will be the Design Innovation Award ceremony, organised by Confindustria Nautica, taking place this evening. Santo Ficili, Alfa Romeo and Maserati CEO, will be present the Lifetime Achievement Award. An award with a great symbolic value, to celebrate not only the goals achieved but also the lasting impact made on Italy’s boating industry and on the people who have shared the journey. The event highlights the affinity between Alfa Romeo and the nautical world, where expertise, performance and attention to detail transform technology into passion and emotion.

The Genoa International Boat Show will also provide an opportunity for Alfa Romeo to strengthen its relationship with a number of prestigious partners. Eugenio Franzetti, Head of Global Marketing at Alfa Romeo, will take part in a series of talks beginning with an exciting session with the Luna Rossa team, followed by meetings with Eberhard & Co. on October 3 and  Anantara Hotels & Resorts on October 4. While operating in different sectors, all three partnerships reflect a shared ability to combine tradition and innovation to create distinctive experiences.

ENDS