Alfa Romeo announces a new Concept car, a Manifesto for the Brand’s Future

At the 2026 Paris Motor Show, Alfa Romeo will unveil a new concept car that embodies its vision for the future and highlights the full creative strength of Stellantis’ premium sports brand.

A car every Alfisti has been waiting for,  capturing  the distinctive interpretation of the automobile embedded in the DNA of the Biscione: one that transcends the notion of a mere means of transport and embraces the purest of driving emotions

More than distinctive design and advanced technology,  Alfa Romeo is defined by the visceral bond it creates driver and car. This concept elevates that relationship to an even deeper level.

Its origins lie in a unique automotive culture, where craftsmanship, design and performance blend with passion, transforming attention to detail into beauty, and beauty into emotion.

Created for those who still love to drive and seek authentic experiences behind the wheel, Alfa Romeo’s latest creation draws inspiration from Italy, with its sartorial craftsmanship and refined aesthetic sensibility; from Sportiness, as a constant pursuit of dynamism and driving pleasure; and from the colour Red, a symbol of performance and passion that has always been part of the brand’s heritage. From these three ingredients comes a masterpiece that is unmistakably Italian and unmistakably Alfa Romeo, looking to the future with ambition and boldness.

The new concept car will be on display in Hall 4 at the Paris Expo Porte de Versailles exhibition centre From 12 to 18 October.

The Alfa Romeo press conference will be held on 12 October at 10:55 AM CEST.

ENDS