Tramarossa x Abarth: Exclusivity and Style Unite at Pitti Uomo
14 January 2025
- Abarth and Tramarossa celebrate quality and exclusivity with a collection for men that combines the best of tailoring and automotive design.
- The capsule will be unveiled at Pitti Uomo 107 with a dedicated stand and a wrapped Abarth 500e, a symbol of passion for performance.
Two iconic brands, Abarth and Tramarossa, have joined forces to create a collaboration that celebrates style and a passion for performance. The result is the Tramarossa x Abarth collection, an exclusive capsule blending the artisanal craftsmanship of luxury Italian denim with the innovative design and sporty performance of the automotive brand.
From the choice of materials to the care in the finishes, the capsule embodies the values shared by both brands: quality, innovation, and bold aesthetics. Designed for dynamic, self-assured men, each piece pays tribute to those who love to stand out, moving between the vibrancy of urban streets and the thrill of sporty driving, always choosing excellence as their hallmark.
The collection centres on Japanese selvedge denim and high-quality Italian denim jeans in various washes and fits, emphasizing comfort and versatility. Chinos in navy blue provide a formal option, while sweat cargo pants offer a sporty touch. Wool sweaters with the Tramarossa x Abarth logo evoke denim and sportiness, complemented by casual sweatshirts. Outerwear, including a field jacket, bomber, and gilet, combines style and functionality for all seasons, and accessories like a baseball cap and reversible beanie add iconic details.
The capsule will be exclusively presented at Pitti Uomo 107, from 14th to 17th of January 2025. The dedicated stand will offer an immersion into the universe of this collaboration, featuring a wrapped Abarth 500e, linking fashion and speed. Visitors will discover how each piece recalls the design and sporty spirit that have always characterised the Scorpion brand.
The Tramarossa x Abarth collection will be available in limited edition at selected stores and online starting from August 2025.
Turin, 14 January 2025
Ends
Ref 25-01
Contact:
VINCE CLISHAM
HEAD OF PUBLIC RELATIONS
vincent.clisham@stellantis.com
TEL +44(0)7835 114390
MICHAEL ARNOLD
PRESS FLEET MANAGER
pressfleet@stellantis.com
JEREMY TOWNSEND
COMMUNICATIONS DIRECTOR
jeremy.townsend@stellantis.com
Originally published by Abarth
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